Paywall Experiments
AI powered paywall ideas based lessons from Superwall.com
11 followers
AI powered paywall ideas based lessons from Superwall.com
11 followers
Superwall has conducted more paywall experiments than any company in history. Drawing on 422 unique experiments designed and executed by our team across 32 companies exceeding $3.5M in ARR, we’ve made 1,824 data-driven observations from real-world performance. These findings formed the foundation for our new GPT-5 wrapper grounded entirely in these observed outcomes, not theory. Our prompt alone is over 120,000 token. Experience it for yourself today.
Superwall
This is genuinely timely — I just shipped my first subscription app (an invoicing tool for freelancers) and spent way more time than I should have iterating on the paywall copy and CTA placement based on gut feel.
422 experiments grounded in actual revenue data is exactly the kind of signal solo devs need. We don't have the volume to A/B test our way to answers.
Curious: in your data, what was the single biggest lever — price presentation, social proof, or the actual feature framing? I defaulted to annual-first with a savings badge, but I have no idea if that's optimal.
Will definitely try the GPT-5 wrapper on my next iteration.