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Virtual fitting room to try clothes on 3D avatar of yourself
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Try clothes from your favorite online stores for free

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I cover fashion, beauty and grooming. Opinions expressed by Forbes Contributors are their own. We've all been there-you have a little shopping spree on your favorite site, the box arrives, and as you try it all on piece by piece, you realize every single thing has to go back.
Update: Two years ago, blew our minds with its game-changing service that allows online shoppers to try pieces for free before actually committing to them. The only problem was that the program was only available for a handful of online retailers.
Business Insider
A new company is aiming to take the hassles out of buying clothing online by making it easier than ever to return unwanted clothes. allows users to try on clothes from several major retailers, including Zara and Bloomingdale's, for free. Customers only have to pay for the items if they decide to keep them.
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Discover and buy clothes to make you look & feel your best.

Lily is the easiest way to find fashion from your favorite stores that flatters your body & makes you feel your best.

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The new Silicon Valley fashion-tech startup led by Purva Gupta has developed the first fashion shopping search engine to recognize the vital role emotions play in a woman's buying decisions, particularly how she perceives a specific clothing item will suit her body.
Many high-end celebrities and fashion models use personal shopping assistants or stylists to help find the best clothes for them. For many women, however, that's not really an option. We often rely on friends or family to give a thumbs up or thumbs down on potential clothing purchases, but that's about the extent of it.
Fashion Is Your Business
Emotional intelligence in female apparal retail - Purva Gupta (Co-Founder of Lily, a shopping app using emotional intelligence to connect women with clothing that makes them look and feel their best ) joins Pavan Bahl, Rob Sanchez, Ilan Tito and Marc Raco for an On Air Challenge (a recorded and comprehensive paid consultation on business development).
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