Hi, I’m Jakub Linowski and the goal of Fastforward is to find repeatable patterns with the highest probabilities of lifting conversion rates. To do this we run experiments with trusted companies open to testing similar ideas. So far we have identified 71 patterns based on 117 tests and we're adding new tests each month.

We're revealing designers' decisions for all to see; peeking under the hood of beautiful websites to find out what fonts they're using and how they're using.