Ditto lets teams manage and collaborate on the copy across all of their mockups. 🌟 See text edit history across your organization. Track status and approvals. Sync edits to duplicates. Work in our web app or directly in your mockups with our Figma plugin.

We speak of PMF as a badge you either have/don't have. In reality, the market is dynamic, the segment you focus on changes & your product is evolving. This whitepaper explores the pitfalls of PMF & improved ways to model & execute your product strategy.