Squads allows fans to connect with their favorite creators by purchasing coins that entitle them to exclusive, personal experiences like 1:1 chats. As a creator’s fan base grows, so does the value of their coins, rewarding fans who supported them early.

Everbloom is a new platform that allows anyone to invest in YouTube Creators like startups. In exchange for sharing their future earnings, creators receive upfront capital, top-tier expertise, and services to help supercharge their growth.