McCaela Donovan is a trailblazer in arts, consultancy, and entrepreneurship. As the principal consultant and owner of theloftBRK Creative Consultancy based in the scenic Berkshires of Western Massachusetts, she brings a unique blend of creativity and strategic insight. Her firm is dedicated to elevating small businesses, nonprofits, and arts organizations through services such as transitional leadership, strategic planning, marketing, digital strategy, and event planning. In addition to her consultancy, she is a crucial figure at ShireHome Co., a boutique collective that manages luxury vacation rentals. She collaborates closely with her husband, Joe Short, overseeing marketing and daily operations.


Founder & Leadership


Gone streaking
Gone streaking