Gabriela Pacheco

Just a week ago I was sharing this with the design team for inspiration and we love it!

Notion

From someone who has worked both in-house and freelance designer, I'd say that having someone in-house speeds up things. It also allows you as a team to better understand the project/product as a whole. However, if you choose to outsource the branding and design, communication is the key.

Notion for sure!

What I like about social media is the direct engagement with customers through broader options of storytelling. As for email marketing, you can have a more direct line of communication with your target audience and a higher conversion rate.

Slack. And for better and faster communication, I rather have a 2 mins huddle, than have an hour-long thread conversation with my team. It seems to work quite nicely for us designers.

One very common myth is that email marketing is dead because of social media. However, email offers direct communication with your audience. It helps with higher engagement rates, and better control over audience targeting.

From experience there are three things I focus on the most, the eagerness to learn, how they talk about their previous job, and the willingness to ask questions. For me that tells a lot about someone. I'm a firm believer that soft skills can't be taught, but hard skills can.

Lato for me! The variety of weights makes interesting designs.