Ericka Gonzalez

Ericka Gonzalez

Entrepreneur. Mental Health Advocate.

About

Entrepreneur, product manager, tech geek, daughter, and friend. Recently stopped working as a product manager to pursue my entrepreneurial goals. My time working for large clients such as Southern Glazers and LabCorp helped me gain the business knowledge I needed to branch out on my own. I've been building the following two projects: 1) Pinterest Marketing Subscription: a subscription service that helps local and online businesses grow through the Pinterest platform. 2) Mental health app: combining science-based tools of habit formation and mindfulness to build healthier habits, one mindful moment at a time.

Badges

Tastemaker
Tastemaker
Gone streaking 10
Gone streaking 10
Gone streaking
Gone streaking
Gone streaking 5
Gone streaking 5

Forums

3yr ago

What's your mood today on a scale of one to five?

Remember, even if you're having a tough day, there's always someone here who cares and wants to listen. Let's spread positivity and lift each other

3yr ago

I taught myself web design and designed my dream website using Webflow. Here was my process...

I never wanted a boring template-based website. I looked online at the sea of Squarespace-inspired websites with similar layouts, colour palettes, and predictable designs. So, I took it upon myself to build something better. This was rather ambitious seeing as I had very basic web design skills. I had only really played around in Wix and basic HTML up until this point. But, I was hearing good things about drag-and-drop web design tools like Webflow and Elementor. So, I signed up for Webflow and fumbled my way through the process of creating my website. STEP 1: Figure out what I am going to build. At this point, I went into Figma and began outlining the website using wireframes. I didn't really know what I was doing so I watched some YouTube videos of other people using Figma to design websites. Through trial and error, I drafted the website outline for the home page, and now it was time to build! STEP 2: Build the home page Now, a big challenge I came up against here was translating the design I had in Figma into a responsive website. I spent hours trying to figure out the various elements and how to make the site responsive for mobile. I eventually built something I was happy with and I was feeling good about myself. STEP 3: Build the rest of the site Once the home page was done I gradually started building the other pages. This took an inordinate amount of time because I ended up constantly revisiting my old designs and changing them. My process looked somewhat like this: Design in Figma > Start building in Webflow > Deviate from the design > Go freestyle > Get in trouble > Scrap most of what I had built > Go back to designing in Figma [REPEAT] STEP 4: Marvel at the finished website After a LOT of time and MANY iterations, I finally got to the point where I was happy with the website. I had chosen the perfect font, the colour scheme was on point and the design was looking great. After months of developing, I stepped away feeling a sense of pride. STEP 5: Scrap the whole thing and start again Upon looking back at my website I realised that I had overlooked one thing. The core content. I had designed a beautiful art project with nice animations and cool interactions, but I realised that the story I was trying to tell was getting lost. So, with a heavy heart, I decided to pull the plug on the site and start again. Except, this time I was bringing all the lessons I had learned from my previous project into this one! CONCLUSION: No regrets In the end, some may say that my first website was a failure. But I would say it was a stepping stone. It was thanks to my first website that I was able to up-skill so rapidly in web design. No way on earth would I have gained the same skills by watching videos of other people building websites. It was thanks to this period of experimentation that I was able to bring these skills into developing my new website. And now... Time for the grand reveal! The original website: https://inner-compass-life-desig... The final website: https://www.innercompass.academy/ Let me know what you think and feel free to ask any questions, or share your own stories. Jan
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