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Unoptimized images are the easiest PageSpeed fix out there - and most site owners can fix them without a developer. TIO offers both a WordPress plugin and standalone Web app that automatically pick the right format (usually WebP, AVIF) and compression level.
Unlike general-purpose compressors, TIO is tuned for websites - trimming image weight 35% more than competitors without sacrificing quality. The WordPress plugin comes with 50 free credits per domain, no account needed. The Web app is free.
The Image OptimizerPerfectly optimized images for your website.
Dawid Zimnyleft a comment
The idea for TIO started from our own frustration at NerdCow. We kept watching marketers upload unoptimised images to sites we'd just launched. This included high-res stock photos, unresized and uncompressed camera images, or even screenshots from MacOS, which are PNG & double resolution by default, inflating the file size. Keeping images optimized was cumbersome or expensive - and they were...
The Image OptimizerPerfectly optimized images for your website.
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