Brian Crofts

You can’t build a product that people love without understanding why they love it.

With Pendo Free, get access to Pendo’s powerful product analytics, behavioral analysis, and in-app guidance features at no cost, and with no commitment.

Product managers measure product usage, track sentiment, and collect data. Data drives their decisions. But knowing how their product stacks up against their peers has eluded a lot of PMs, who have had to rely on anecdote – not science. We’re changing that.

The PM role varies by location. West Coast, East Coast, and UK-based product managers all have distinct approaches to customer feedback, organizational alignment, and career growth.

In this e-book, we take a closer look at these three PM profiles.

In this guide, learn the 7 areas where product leaders should spend their time, alongside words of wisdom from product leaders at companies like Slack, Box, Zendesk, Gusto, Airbnb and Pinterest. Our goal is to help you become the best product leader possible.