Andrei Tudor Diaconu
Andrei Tudor Diaconu@andreidiaconu Β· Product Manager

🎬 Try out video ads on Instagram

Completed on
Discussion
Setup is done. Ads run from the 24th for 4 days. I can't confidently study the results for another 4 days after that (some reporting tools have a larger delay, like the AppStore). I am retargeting Facebook Pixel users, as well as users that used the app. The video was created with Offeo and isn't very impressive - but is a video, which is what I wanted to test.
Retargeting users that visited the website or used the app AND limiting to Instagram makes the campaign super slow but sort-of effective (conversion rates are good). I think this is an indicator that my users might not be Instagram users, solidifying my suspicion that we have a market fit problem here. Conclusion: Maybe it's time to stop presenting ourselves as being an Instagram app.