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The assumption is it's a best practice to always add text onto your Instagram and Facebook photo ads. But is this really true or just myth? Spending $1000 the Social Media Lab answers this question with DATA!
Will Overlaid Text On Photo Ads Matter?
Will adding text to photos get lower CPC?
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Testing the impact on engagement when posting Instagram Carousels
Will engagement increase with Instagram Carousels?
Can You Really Get 100 Instagram Followers (for Free) in 24 Hours?
Gaining 100 Instagram Followers
Do Instagram Hashtags Really Lead to More Engagement?
Can hashtags get more engagement on Instagram?
Link Tweet with an Image vs. Tweet with Twitter Cards, Does it Matter?
Do tweets with images or link previews get more engagement?
Do apps like Buffer or Hootsuite or Agorapulse hurt Facebook Reach?
Test results regarding Facebook Reach of 3rd party apps
Facebook Page Barometer
Benchmark your Facebook page