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Agnesestarted a discussion
We didn’t start with a clear ICP when we reached 280K users with Ajelix
We had a product, a vague idea of who it was for… and we just went for it. No personas, no customer mapping. Just building and shipping, hoping the right people would show up. And in some ways, they did. Over 2.5 years, we reached more than 280K users. That growth came with constant second-guessing: --> What do these users really want? --> Why do some love it, and others never come back? -->...
Agneseleft a comment
It’s been a long time coming, and it started with a problem we didn’t even realize was costing us users. When we launched Ajelix (our first SaaS), we grew to 280K users without a marketing budget. But somewhere along the way, we noticed a silent growth killer: important emails, onboarding sequences, password resets, feature updates, were either bouncing, landing in spam, or disappearing...
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Agneseleft a comment
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