Clean UI, focus on solving the core problems, great team who listen
Rich formatting of text would be nice but I know the team are working on it
Productboard led to the death of spreadsheets and emails at our company when it came to product management. I've become a true fan of this solution and the great way it solves such a painful problem. Before adopting we played with Aha! who are a competitor, Productboard blew them out the water as far as I am concerned. Love it.