Matt Pliszka
Matt Pliszka reviewedBRAND24Keep track of your brand online.
 Recommended
Pros: 

alerts about mentions, easy recognition of positive/negative responses, influencers' identification, mobile apps

Cons: 

real-time update plan is quite pricey, would love to see FB groups' monitoring some day (probably, technically impossible right now)

Brand24 is a great app, especially if you're a business prone to any type of social media critics (like every type of business, nowadays?). It's just a much better way to know what people are saying about your brand then searching it through Google.

Matt Pliszka has used this product for one month.