Keeps things organized
Incredibly easy to use
Easily integrated with Zapier, so you can track almost anything
Flexible and configurable
Formulas are complicated... would be nice if there was a formula builder
We started using Airtable to manage our content projects at work. After using it for a month, I decided I liked it so much that I signed up for Zapier and Airtable to manage my personal projects as well. It has completely changed everything.