Snapchat's official backpack. Wear a ghost on your back.
Contemporary look, clean finish, and compact design, the Joggo Purpose is your everyday backpack offering style and functionality. Each bag is fitted with a reversible flap for a changeable look. All Joggo bags are ethically manufactured and proceeds from the purchase go towards refugee education through a partnership with CARE Canada
We made the most durable, modular backpack we could, and we gave it a not-grey personality. Built from the toughest fabrics and the cleanest hardware, and after a year of testing, manhandling and countless adjustments to design the first production ready backpack.
We now have what we’d call “the last backpack we would ever buy”.