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In 2013, Andrew Mason was famously fired as CEO of Groupon, a company he cofounded. His second act, Detour, was a startup that created podcast-like audio tours. That involved producing a boatload of spoken-word content. And Mason discovered that working with speech in existing sound-editing programs was a hassle.
Writers have the ideal creative tool in the word processor. Learning to use it occupies a brief moment in a career otherwise dedicated to refining one's craft. For print writers, tools rarely get in the way of one's ability to express their ideas.
Andrew Mason, the co-founder and former CEO of Groupon whose most recent company produced audio-guided city walking tours, has moved on to his next start up - and it involves more audio technology. Mason's new app Descript is supposed to allow audio editors to make changes to an audio file simply by editing the text transcription of that audio file.