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What innovative marketing tactics have you found most successful for SaaS product?

Kajal d4
12 replies

Replies

Ryan Zhang
One of the most effective tactics I've found is leveraging personalized demo videos that directly address the potential customer's pain points, showcasing exactly how our SaaS solution can solve them. Additionally, integrating customer success stories into our content strategy has significantly boosted trust and conversions.
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Nitin Joshi
@ryan_motiff Demo video and Demo account helps lots. Because until customer experience themself they will not satisfied with product.
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Kajal d4
@ryan_motiff agree demo account and demo video really works a lot
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Ruben Boonzaaijer
Good product makes marketing easier
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Eric Lens
Allowing users to test out freemium or trial versions of the product before committing.
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Yuki
One of my friends used this for B2B SaaS: If a sales rep wasn't able to close a deal over the call, they would offer an affiliate commision for any paying clients the lead was able to refer
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Ted Schaefer
@yukioyama this is super clever. I wonder if a variation of this could work in B2C, e.g. giving a discount to both customers
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Yuki
@sixbangs yeah ive thought of that as well but didn't think of the discount idea! That would probably do a lot better than paying them a 2 dollar commission lol
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