What innovative marketing tactics have you found most successful for SaaS product?

Good product makes marketing easier

Using case studies and client testimonials as social proof to establish credibility.

Educating and attracting leads through the use of infographics, videos, and blogs in content marketing.

Allowing users to test out freemium or trial versions of the product before committing.

Partnering with industry leaders or influencers to expand your audience and establish reputation.

One of the most effective tactics I've found is leveraging personalized demo videos that directly address the potential customer's pain points, showcasing exactly how our SaaS solution can solve them. Additionally, integrating customer success stories into our content strategy has significantly boosted trust and conversions.

One of my friends used this for B2B SaaS: If a sales rep wasn't able to close a deal over the call, they would offer an affiliate commision for any paying clients the lead was able to refer