What is the open rate and click-through rate for your newsletter? And other metrics
Business Marketing with Nika
18 replies
According to several sources, the good open rate of the email should be somewhere between 15 % ā 30 % (when you have 50 %, it is a success š).
A good email click-through rate is anything above 3%. An average email CTR is 1-5%.
Also, a lot depends on the number of subscribers you have.
There's also a good number for unsubscribe rate ā 0.5%.
I am doing my mini-research.
Can you share approximate numbers for your industries?
ā Your industry
ā Open rate
ā CTR
ā Unsubscribe rate
ā Approximate number of subscribers
š Like me in the comments. š
Replies
Business Marketing with Nika@busmark_w_nika
To be transparent:
I also have a newsletter but do not promote it often and do not have any public website where you can register. But for now, I have about 80 subscribers, avg open-rate: 35.1%, avg CTR ā 2.8%, avg unsubscribe rate: 0.7%. Industry: Marketing/Entrepreneurship/Content creation
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@busmark_w_nika Speaking of my experience in the past, I used to do newsletter for one of our clients and its open rate was between 22 to 26%. It was a SaaS product and we had 6k subscribers in the list. CTR rate was 15 to 18%. I do not remember the exact no of the unsubscribed but it used to be like 3 to 4 people unsubscribed after a campaign.
@mehtab__faiz 15 and 18% are quite good numbers. What did you cover in those emails (topics ā like updates about the product, news in the industry, hacks etc?) + length?
@busmark_w_nika our main template was sharing weekly industry news, blogs on the related topics, banners if we were attending any event/product updates, sharing Quora insights, basically sharing anything or everything we could about our company and the industry. We kept the length between 250 to 350 words, used to include images as well.
@busmark_w_nika currently, we are setting up the tool integrations into our website to begin sending newsletters for a marketing agency, lets see how it unfolds this time.
@mehtab__faiz Keep my fingers crossed for your activity. Let us know what the outcomes of this change are. :)
@busmark_w_nika thank you! definitely would be happy to share the experience. Here is to sharing and learning :)
Open is 38% click is 27%
@leelaunches That is pretty good. What industry are you in?
Our product is in SaaS (a platform for SEOs):
We send emails quite often lately, and the open rate is between 45% and 55% while the CTR varies between 2-17%. We don't have a large database of subscribers yet though (less than 1K)
@natalia_toth 55% Open rate is a dream. :D !!! Can you share the link for signing up?
In the tech industry, our newsletter boasts an impressive open rate of 40%, making those subject lines shine brighter than a newly updated LED display! With a click-through rate of 7%, our content is more clickable than a hyperlinked meme. Say goodbye to unsubscriptions with a rate below 0.5%, keeping our subscriber list as loyal as a well-coded algorithm. And with a growing number of subscribers hitting the 10,000 mark, our technology updates are spreading faster than a viral tweet! How's that for some tech newsletter metrics? š
@thestarkster MEMEs as Call to action? I need to try it! Where can I sign up? :D
I just completed 3 campaigns. The score is getting better after optimization. Here is the stats:
ā Your industry: AI Logo Generator, https://ailogomakerr.com
ā Open rate: 6%
ā CTR: 1.8%
ā Unsubscribe rate: 0.3%
ā Approximate number of subscribers: 80k
@treychong you have a huge base. How did you collect all of those email addresses?