What is your favorite tool for measuring user retention?

Max Kamyshev
4 replies
I'm familiar with major players like Mixpanel or Amplitude, but I'm curious if there are any other reputable alternatives worth considering.

Replies

Nataliya Trotsenko
My favorite tool for measuring user retention is Google Analytics actually
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Casper Brix
I also just use Google Analytics - in combination with data from e.g. Meta Business
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Max Kamyshev
@casper_brix I'm sorry if I may sound silly, but could you measure retention for the product as well? I was always thinking that GA is only applicable for your website. 😲
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Casper Brix
@max_kamyshev interesting! you mean on the product site?