In October of 2016, Google acquired FameBit for what was later disclosed to be $36 million.
Google planned to merge the FameBit platform with their YouTube division.
In June of 2020, FameBit was rebranded as YouTube BrandConnect, resulting in FameBit and its business model being fully incorporated into YouTube's.
Mentioned in this answer
FameBit
Easiest Way to Find, Hire, and Work with YouTube Influencers