Jon Sayer

Since our inception, we’ve done a lot to understand and elevate the role of product marketing from the inside out. This time, we wanted to look at the role from a different lens - through the eyes of the C-suite.

We’ve racked our brains and nudged our knowledge into a 24-page publication addressing key questions about OKRs, like:

- Why are OKRs important? (Trust us, they are!)

- What are the 4 types of OKRs?

- Why is specificity important?

- How do I report on OKRs?

Launching a new product or feature? You’ll need personas for that. Building a product demo? Personas, personas, personas! We can’t stop going on about how important they are here at PMA, so much so, we committed to writing 20 pages of persona eBook goodness.

There’s a whole host of questions surrounding product marketing, many of which tend to be swept under the carpet. Last year, we lifted the figurative blanket, dusted off the cobwebs, and confronted the skeletons that’d gathered in the product marketing closet.

Whether you’re new to the industry or a seasoned PMM, B2B or B2C, physical or SaaS, by the end of this course, you’ll have all the knowledge and tools needed to effectively and successfully attract and keep more customers.

The Product Marketing Tools of Choice report has been put together for product marketers, by product marketers, with the goal of enabling everyone in the industry to carry out their role as best they can with trusted tools.

Everyone’s busy defining product marketing right now, what it is, and what it should be. But while that conversation is taking place among PMMs, Rebecca Geraghty thought:

Let’s ask the product teams put the question to them, hear how they define the role.

The State of Product Marketing report 2019 contains the most important survey and interview insights we discovered from talking directly to hundreds of product marketers.