What are some growth hacks for B2B SaaS companies?
Ghulam Abbas
27 replies
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Vítor Soares@vitor_pvsoares
Hey Ghulam, it depends on context and stage, as there is no one-size-fits-all all. IMHO you should also pick the marketing channels that give you energy personally, so you can do more and better. Do you know the Bullseye Framework, by Gabriel Weinberg? You can find it here with some B2B SaaS examples too: https://www.askcory.ai/bullseye-...
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The best growth hack that I would prefer is create valuable content (blogs, videos, webinars) that educates and engages your target audience.
I think collaboration with Industry Influencers as their endorsement can significantly boost the credibility and attract new users.
What do you suggest @abbas143official
Launching soon!
@john_davis20 Collaborating with industry influencers is a great strategy to boost credibility and attract new users.
Find influencers whose audience aligns with your target market.
Monitor the impact of the collaboration to gauge its effectiveness and make adjustments if necessary.
To understand your client is not a company. Your client/clients are certain people in that company.
Offer free trials and freemium models
Analyze churn rates and identify reasons why users leave.
Launching soon!
Great question Ghulam. One effective growth hack is leveraging customer referrals. You can also focus on content marketing and optimizing your onboarding process.
For my Saas product https://heymusic.ai/, I'm marketing it on reddit, but I don't know if I'm not promoting it the right way, I need to keep writing posts to promote it, and stopping for a day my uv's are slipping!
@aislinn_yang Have not heard much on reddit marketing lately, is it still working or generating some results?
Understand you users and sell what they actually want
maintain sustainability it will be a great growth hack for all the B2B SaaS companies
Content and online presense. Look at DigitalOcean for example - they have a great reputation in the tech world because of the guides they wrote back in the day. Some proper guides for actual real-world usecases.
This sure did bring them a client or dozen. So you can write some useful guides for people in your industry. Or just articles on any topic really.
When it comes to B2B SaaS growth, remember: optimize your onboarding like a chef perfecting a recipe, engage with personalized content like a smooth conversationalist, and track metrics like a hawk eyeing its prey. Is your growth strategy spiced up and ready to impress the market?