I worked a lot on my project but I don't have an audience. What do you recommend?
Filippo Calabrese
14 replies
I finally decided to devote myself to launching my first product, but I don't have a large audience to refer to. In your experience, what were the most useful activities when you started your journey?
Replies
Paolo Go@access24
What kind of product are you developing? What problems are solving? You can start focusing on what people would benefit from your product, and target them
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Launching soon!
@access24 I am developing SaaS software to improve recruiting processes for small and medium-sized companies.
I have been working as a developer for about ten years, and during this time I have had to deal with many customers who were unable to manage the application and selection processes of their employees in a proper manner.
The solutions that are on the market work well, but they are often overloaded with features that small customers do not use (and pricing is also quite of a problem for small and medium business). Consequently, what I am trying to do is to bring into production a software that has an almost non-existent learning curve but at the same time offers no more and no less than all the solutions needed to:
1. Build an efficient and graphically appealing career site
2. Offer a backend system for storage, consultation and selection of candidate profiles of interest.
Of course I can use my professional connections, but I was also wondering about some different strategies that I may try
For me building in public was the key to building an audience as well.
I documented the way to building my first SaaS and getting my first interests, first users and eventually first customers on Twitter
Launching soon!
@filippo_calabrese Yeah, Twitter was (and still is) the heart of the build in public movement. But it is not as easy anymore there. I would also recommend LinkedIn for this, as many of the Twitter maker community seem to have moved there.
Create content around the problems you're solving with your product. Pick your platforms, one or two are fine to start with. Then engage with people who engage in discussions related to your product.
That when there is no audience, it means you don’t know your target audience. That's the problem. If you know her, you know where to look for her. And if you don’t know, all this is incomprehensible.
When you know where your target audience is, you go there and communicate and get people interested in your project. Simple steps for any project.
Launching soon!
@alexbozhin perhaps you misunderstood my question. I do have done studies on my audience and I also have direct connections in my work network for early adopters. The fact is that all these are 'face-to-face' connections and so this is not what I mean by audience.
What I really want to do is to understand how, starting from my niche of acquaintances and early adopters, I can amplify my message by adopting operational strategies that allow me to develop an online following. This is what I mean by audience.
An example: I can go out tomorrow morning with a YouTube video, but I would do it without a real method.
What worked for you, operationally, when you started? What would you tell your beginning self today as your only advice?
@heyalbert is probably super burnt out from his launch (congrats on that btw) but I think he executed this perfectly.
anonymous profile.
posted useful content on YouTube to create an audience, and once he had warm leads he posted a video plugging his product which generated a ton of first users.
out of respect will leave it to @heyalbert to share his youtube link if he chooses to
@yukioyama thanks lot for mentioning me!!!đź‘Š
@filippo_calabrese hope this brings value to you as a reference🤍
youtu.be/EW8uhqEsNKc
Today is my launch day! I hope I can count on your support!
producthunt.com/posts/life-rpg
Engaging with people in discussions, writing with them on other platforms, supporting people and giving them genuine feedback. :)