Do you know of any unconventional marketing strategies that worked ?
Cameron Scully
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Share examples below
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Alex AI@byalexai
In 2012, Dollar Shave Club launched a humorous YouTube video that went viral, featuring the company's founder delivering a comedic monologue about the high cost of razors and the convenience of their subscription service.
The video generated millions of views and helped the company gain a significant following, leading to its acquisition by Unilever for $1 billion in 2016.
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There are so many.
I love the Reddit Superbowl 5 second ad - https://www.nytimes.com/2021/02/...
Considering how expensive SuperBowl ad time is, taking a minimum buy and making it work is brilliant.
Freshworks is known for running a "Failsforce" blimp over the SalesForce Dreamforce summit -
It's what's triggered Salesforce and AWS to control ALL advertising in a 5mile radius around their major events.
PayTM has a "soundbox" which loudly speaks out every successful payment - https://business.paytm.com/soundbox
High-frequency merchants (think starbucks or a busy department store) love it as they don't have to check if a customer's payment has come in successfully. Customers just pay and go, without waiting to be acknowledged.