Is LinkedIn suitable for non-enterprise B2B SaaS product??

Question

If you're building a SaaS product targeted at individuals or smaller organisations, would you use LinkedIn as an acquisition channel?

If you're on LinkedIn, let's connect and grow together.

Here's my LinkedIn: https://www.linkedin.com/in/jgani/

Sadath N · Accepted Answer

It is always good to have platform for any kind of business

Jonni Gani · Answer

@dzaitzow This is very insightful Daniel. Any suggestions on how to get started for someone who doesn't have personal brand on LinkedIn?

Jonni Gani · Answer

@dzaitzow Yeah I'm not doing short reels either :) I might give LinkedIn a try some time in the future.

Having been active on PH, Twitter in the past few months, I learned that one needs to tailor one's content to suit the platform.

What the Twitter crowd wants to hear is different from PH, and vice versa.

I'm sure LinkedIn will be like that too.

Jonni Gani · Answer

@dzaitzow Will do. I might even interview you later down the track to learn about your LinkedIn needs, if that's ok with you 🙂

Daniel Zaitzow · Answer

@jgani not quite sure to be honest - I think (like all promotion) mediums putting content out there and seeing what sticks. I think starting to build up a little bit of that voice / content - speaking on topics that are adjacent to or in line with your product offering (things you're an expert in) is likely a good place to start.

Im seeing a lot of short form educational content IG Reels / YT shorts / etc. that can probably help to streamline a personal brand but again - not sure - it's not something I'm eager to do haha

Daniel Zaitzow · Answer

@jgani 100% keep me posted on the LinkedIn journey - happy to hear how it goes - I'm actively thinking about posting more frequently on there but I'm waiting till we're in market.

Daniel Zaitzow · Answer

I will be using it as a promotional channel and down the road I'd hope as an acquisition channel but (from what I see) a tone of the promo on LinkedIn is person based VS business based so most of the folks killing it are the face behind their brand.

Kellie O Hara · Answer

Absofrikinlootely! Is your ICP on LinkedIN? Probably :D

Answer

Yes, LinkedIn can be suitable for non-enterprise B2B SaaS products. While LinkedIn has traditionally been associated with enterprise-level networking, it has evolved to accommodate a broader range of businesses.

Gurkaran Singh · Answer

Hey Gurkaran Singh, your background in tech and startups is impressive! When it comes to using LinkedIn as an acquisition channel for a non-enterprise B2B SaaS product, it can definitely be a valuable tool. With your expertise in data science and embedded programming, leveraging LinkedIn to connect with professionals in your target market could lead to some great networking opportunities and potential leads. Best of luck on your growth journey!

Thomas Yanik · Answer

Yes, LinkedIn is suitable for non-enterprise B2B SaaS products. It's a valuable platform for professional networking and reaching a targeted business audience, regardless of enterprise size.

Jonni Gani · Answer

@sadath_n Yes, but conversely we can't spread ourselves too thin and so we have to choose which social media to target

Jonni Gani · Answer

@thestartupwhisperer Sounds like you've had good experience with LinkedIn. Any interesting stories you can share? :)

Answer

Content marketing
Targeted Advertisig

Is LinkedIn suitable for non-enterprise B2B SaaS product??

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