Hey everyone,

If you recall from our last update, we were considering a rework to our authorization process. Well, the team has been heads down for a few weeks knocking that out. It went live last week and you can see a demo of it here:

This should make the onboarding process more straightforward. FYI, we are keeping the old authorization process active behind-the-scenes as it is better suited for some larger agency customers.

We are also releasing two new features this week in to our production Slack app.

Click and Impression Anomaly Detection - Eletype is now checking all campaigns for click-based and impression-based anomalies that might indicate significant problems (or success!). We are now looking at clicks, CPC, CTR, impressions, CPM, and impression share (for Google).

Facebook and Google Pixel/Tag monitoring - Eletype is now monitoring all of your pages to ensure that Facebook campaigns have Facebook tracking tags and Google campaigns have Conversion Tracking. (side note: We are working with some customers on custom page monitoring, so let us know if you want more information 🤔)

In general company news, Eletype was selected for Venture Atlanta (Press Release)

Want to know more about our west coast trip?

Check out our article in Hypepotamus here and in our blog post here.

Also, an interview with our CEO Michael Sengbusch about Atlanta Startup Battle

For all the latest, you can visit the updates page on the website.

And check out the team at Slack HQ!

Have a great week everyone!

- The Eletype Team