Eletype Update #3 - What is Landing Page Monitoring❓ 🕵️
August 17th, 2018
Happy Friday everyone!
First, here is a big company update: We are pitching at TechCrunch Disrupt in San Francisco in less than 3 weeks. Wish us luck! 🍀🤞
Second, let’s talk about landing page health! 👩‍⚕️⚕️
Why are we building Landing Page Monitoring? Well, one thing we learned from all of you this year is that it doesn’t matter how good your marketing campaign is if the landing page gets jacked up. 100% of our beta users have experienced poor campaign performance due to factors on the landing page that were out of their hands and beyond their control. This is why landing page monitoring is critical.
We think of Campaign Monitoring and Landing Page monitoring as two sides of the same coin. So this is a natural fit for Eletype and we are extremely excited about this feature set!
Our goal is to proactively alert the marketing team any time a landing page changes in a way that could negatively impact a campaign.
What is available now:
In our latest version, we monitor all landing pages associated with any ad account we are monitoring. We ensure the page is up, that it renders in a timely fashion, and that there are not excessive redirects. We are currently monitoring them in 10 minute intervals and we triple check for problems before flagging them for notification.
What are we working on next:
- Facebook and Google pixel checks
- Landing page tag checks
In our next update we review all of our Slack slash commands and provide access to our updated FAQ.
If you are new and haven’t read our first two updates, check them out here:
Update 1 - What to expect
Update 2 - What is Campaign Monitoring?
In the meantime, please join our Slack Community Workspace.
And follow us on Twitter if you haven’t already. @eletype
As always, thank you, thank you, thank you for the feedback and support. 🙏
- Mike