Find journalists to write about your startup.


most upvoted
Sarah Buhr — Reporter, TechCrunch
Please don't just send out mass emails. Works much better when you actually know what we write about and/or get to know us a bit more than just that we write somewhere and have a Twitter account.
Ryan Hoover — Product Hunt
@sarahbuhr I wish we could sticky your comment at the top of this thread.

I'd like to see Pressfarm categorize reporters into areas of interest, linking to articles they've written on that subject. Bonus points if they created Twitter lists in these categories so press-hungry founders can get to know reporters passively over time.
Matt Hamann — Software Engineer
@sarahbuhr This comment deserves a +1 button ;-)
Melinda Byerley — CEO and Co Founder Vendorsi
@sarahbuhr that's what I love about PressFriendly, they are the opposite of that. they actually help startups filter through the list of reporters to find people who are the best targets based on past writing. In addition they help us prepare for long lead publications. All of this is very time consuming for a startup; and hiring a PR firm is out of the question. I've had good response so far from the journalists I've contacted because I was able to target the pitch carefully.
Drew Prindle — Writer/Editor @ Digital Trends
@sarahbuhr -- couldn't agree more. I'm FAR more likely to respond to a product/startup pitch if it comes from somebody who knows my beat a little bit
Ben (Kenobi) Parr — Captivology / DominateFund

So let's go through EVERYTHING that is wrong with this product. I am speaking as a former journalist.

1) Journos -- like VCs -- rarely write about startups that cold pitch them. You are ALWAYS BETTER GETTING AN INTRODUCTION. Seriously, get a goddamn introduction. That cuts through 99% of the crap.

2) Or just meet the journalists in person and become their FRIEND! Like anybody else, friends help friends.

3) PItches that get written up aren't just about the value of the product, but validation. There's a reason why a journalist will write about a startup started by Googlers or backed by Mark Cuban: they have been validated! In a world where journos get hundreds of emails daily, having that indicator of being quality and being vetted means everything.

4) You're just going to piss off the journalists spamming them and get less coverage in the future.

5) Seriously, don't use this product. This does NOTHING to help you get press to write about your startup.

ezra — developer
It's embarrassing to admit but I have experience hiring a high-end PR firm that cost like $10K per month for my past startup, they had the "list" of all the tech writers and analysts. Our startup had a pretty novel concept, but we only got coverage from 2. After that I just went straight to the source, networked, met them in person, and got more coverage than ever. Press people are also humans. I don't think they're some animals you keep in a "farm".
Nadia — The StartUP CMO: Marketing I PR I Social
@ezrasuki Ouch! See my post above. If you're in need if a PR push let's talk.
Neil S W Murray — European tech journalist.
I really don't see the appeal in this if it is just basic contact info.

Information such as the types of topics they cover, past articles etc would be far more useful, as you want to be reaching out to journalists with an interest in your area, there is no use just cold emailing a bunch of journalists.

There are also loads of these lists available on the net anyway, and with more than 200 or so contacts.
Ryan Hoover — Product Hunt
@neilswmurray 100% agree. Even a basic categorization of the topics they cover would make this 10x more useful.
Nadia — The StartUP CMO: Marketing I PR I Social
@neilswmurray @neilswmurray Ditto! If you have the money there are plenty of PR tools like Cision.
To Neil's point there are dozens of "contact lists" so where's the value? Have you seen an Editors desk or mailbox? Even then you have figure out how your product / service stands out. As a PR professional we love stories / content. As a startup founder I will never pay for placement: = all earned media, using only masthead info, personal contacts and industry influencers.
Nick Grosvenor  — Co-Founder, CineGrain
@Nadia_Yun I will need a PR push in the future. Curious about the process
Nadia — The StartUP CMO: Marketing I PR I Social
@nickgrosvenor Feel free to holler at me
Tim Bradshaw — tech reporter, Financial Times
Adding to the above: There's more info about what I cover - and my email address, free for all to see - on my Twitter account. This doesn't provide a bio, just a link to some blogposts I've written (only a minority of the stories I write). Also I really don't love the idea of being "farmed"...
francine hardaway — co-founder, Stealthmode
@tim Nor do I blame you You'll just get more spam
David Haddad — Publiseek
@tim It sucks to be farmed. However a few publicly traded companies are already farming you to PR agencies and selling that data for thousands of $ per license. That's the source of most of your spam. So at least in this case, startup founders on a budget can access your basic info as a starting point to pitching you stories and scoops. No?
Sanjay Parekh — founder & raconteur
Aaand TechCrunch responds:
Matt Hamann — Software Engineer
@sanjay There's so much irony here. They essentially just covered this startup, but totally burned them at the same time.

Someone grab the popcorn...
Sanjay Parekh — founder & raconteur
@mhamann isn't the saying any press is good press? may not be true in this case. ;-)
Violeta Nedkova — Marketing Coach Extraordinaire
LOL! I just discovered how useless this is... great discussion!
Kevin William David — Co-Founder, Walletkit
Pressfarm provides a link to each journalist's email, bio and twitter. Is there anyother similar tool you use currently?
Melinda Byerley — CEO and Co Founder Vendorsi
@kwdinc We’re using PressFriendly. Not only do they give you all the journalists' info, their software helps you create a pitch and then creates a custom list of reporters based on what you’ve written. They were covered on producthunt back in February.
Kumar Thangudu — Founder at
@mjb_sf I'm a fan of as well, even as a thought exercise.
Melchior Schöller — product design @ Voice Polls
@kwdinc Muck Rack has a similar value prop but makes it easier to find journalists interested in your space. It also offers a deeper integration with exisiting social platforms
Melinda Byerley — CEO and Co Founder Vendorsi
@MelkiSch I tried muckrack, not helpful at all in helping me craft my pitch.
Robin Bilgil — Co-Founder at Shuttlecook
@kwdinc Good idea! A bit like but free and non-automated
Roland Ligtenberg — Co-founder, HouseCall
@kwdinc I just really hope some young startup doesn't buy access and just sends out a mass email! Maybe you should put a disclaimer saying it's better to reach out to just 1 per publication (until they pass then go to another one at the same pub).
Vinish Garg — Co-founder @In23Hours @ContentHug
@rolandal You suggest a valid point. More than the listing itself, a few comments on 'how to use this list effectively' should add great value to this product.
Kevin William David — Co-Founder, Walletkit
@rolandal @neilswmurray @rrhoover @mhamann checkout Just Reachout hunted earlier which helps to identify most relevant reporters based on topics they are interested in.
Nadia — The StartUP CMO: Marketing I PR I Social
@rolandal That happens quite often or they pay a PR agency several thousands to get 3 write-ups. I did it the old skool way & developer lasting relationship with editors, bloggers / vloggers. Consumers generally don't read Tech Crunch- we do. I've had free placement on peoplr magazine that I already knew of ahead of time; then a few weeks later they mentioned us again. 9$? Crazy! I was to cheap to buy magazines.. Took pics of all the mastheads.
Conrado Lamas — Communication,
@rolandal In that sense that's why the one-to-one, careful relationship between PR and journalist is much more important these days... In that sense, @mjb_sf, I'd like to be interested on your bad experience on Muck Rack. Doesn't it complement databases such as this one?
Melinda Byerley — CEO and Co Founder Vendorsi
@conradolamas it has the potential to, but it's still a tremendous amount of time to sort through and make sense of the information. I'm not convinced it helps me find the right journalist at the right pub yet.
Gozde Aksay — Co-Founder, Salary Fairy
I have been receiving Help a Reporter digest -
Reporters tell the stories they are working on and you send them an email if you have anything relevant to add.
Dana Severson — CEO,
@gozdeaksay Love HARO. Shared it here not too long ago:
Ryan Hoover — Product Hunt
@danerobert yes, HARO benefits BOTH founders and reporters. cc @petershankman
Erik Torenberg — Product Hunt
a couple of press products today.

How do startups here approach PR for, say, launch strategy?

If we get a few value-add answers perhaps we'll compile + share
Dan-ya Shwartz — Growth and Resurrection @ EverythingMe
How legit is it?
not a new idea, but the site looks and works great. love the focus
Matt Hamann — Software Engineer
A couple of thoughts...

1) Add categorization, search, and filtering. In the current form, there's not a whole lot of value here. It's nice to have a list of contacts in a single place, but the real value will come from identifying *which* contacts to engage based on your product / startup type.

2) The price isn't bad, but again the value proposition is questionable. I can likely type each of these names into Google and quickly find their email addresses.

What would be more interesting (if not a bit scary) is figuring out where you might be able to bump into these folks in person. "Accidentally" meeting them at their favorite coffee shop and pitching your business would be far more effective than dropping yet another email in their inbox.

What other information can you provide to users that would give them a leg up on people *not* using your service? If you can answer that question, you'll have a product worth buying.
David Haddad — Publiseek
@mhamann You can type names in Google 150 times or pay $9 for an updated list. Which would you prefer? :-)
fahd — Thinker
I don't get this. I'm sure if you Google for any of these reporters you'll find their email.

Do they even know you're giving away their email and charging $9 for it? Is it guaranteed to be read by them? You're essentially collecting email addresses and selling them for a premium.

At the very least, this should categorize the types of publications and topics in each reporter's domain.
Sarah Buhr — Reporter, TechCrunch
@fahdananta I have a spam filter for this very thing. So annoying.
Brad McCarty — Content Director, FullContact
Adding a "seconded" to @sarahbuhr 's comment below. I'm no longer working as a blogger, but using tools like this to mass spam is a horrible idea. Do your homework. Learn what writers cover the topics that are related to your company. Build a relationship with them. Most writers are incredibly approachable.
Kia K. — words...
Agreeing with my fellow reporters above (and other folks) -- my email is absurdly easy to find so $9 for it is a straight ripoff, and frankly if you're a founder who thinks you're too busy to Google me, idk that I'm interested in talking to you anyways...
David Haddad — Publiseek
@imkialikethecar It's $9 for your and a few hundred other contacts.

You're one of many journalists that a founder may be interested in contacting. And having you in a list may help the founder evaluate if you're the right person or not. Also, I've never heard of you before, and so had I subscribed to this list you might have had access to a potential story from me that I wouldn't have sent to you otherwise. So this gives you exposure.

Agree with you and many others that the list is just a starting point. And that people should use it in good faith keeping outreach relevant to the receiver.
Nadia — The StartUP CMO: Marketing I PR I Social
@imkialikethecar Maybe worth a direct line to the White House or JayZ's contact info.. I totally agree.
Ross Rojek — CTO, GoLocalApps
$9 a name? Damn.

Either find reporters doing the articles about the topics you're already interested in (you do read news about other companies in your field, yes?) and grab their info as you go (probably takes a couple of seconds to find their email/twitter) or use something like this -
And have folks from mturk find all their contact info for you. (a curated list of news links, not just the feed from an google news search).

We used a (unnamed) service a couple of months ago for a launch and got about a dozen mentions in random places, but not worth the money paid (which wasn't tremendous, but still overall a waste.)

We're going to try for a couple of months. The way we tend to release apps we need a new pitch out ever month for something new.
David Haddad — Publiseek
@SacBookReviewer Nope it's $9 for the full list ;-)
francine hardaway — co-founder, Stealthmode
The really hard part about getting reporters to write about you is the story. If you have news, you can really find the reporters on their sites or through Twitter. And I think their freemium model is misleading on their site.
Galina Ozgur — GM, Grand Central Tech
This has created some buzz on TC. If only paying for access to an email database would get you the press coverage you sought. But it doesn't. Press relationships need to be built. Getting a reporter's business card at a networking event counts, spamming email addresses doesn't.
Judging by the comments, it seems like most people recommend against using such a service (as do I, though I do think if used carefully, it could be helpful). So I wonder why there are so many up votes ...
Vinish Garg — Co-founder @In23Hours @ContentHug
@iorahul I assume that the 'upvotes' reflect interest in such a service. As the majority of comments suggest, the community is interested though they seek some enhancements to use the service more effectively. So, upvotes reflect participation also! :) —
Another point of view...

"The Techcrunch Hype Has Been Long Dead Before You Got Covered"
Ryan Hoover — Product Hunt
ezra — developer
"We launched a week ago and since then it has exploded. We’ve been featured on TechCrunch, PandoDaily, Hacker News (twice), were the top rated post on Product Hunt (July 14), and are being written about on many blogs and tweeted."

There's no such thing as bad publicity lol
Ross Rojek — CTO, GoLocalApps
@rrhoover So wonder why anyone would subscribe for more than one month. Sign up, scrape all the data, cancel subscription. There isn't any real re-occurring revenue stream unless someone forgets to cancel.
Gerry GiacomanColyer — Growth @HealthSherpas
@SacBookReviewer According to their front page, it's not a subscription, just a one-time fee. I guess you would only pay again if there were many new additions to the list.
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