Instagram 7.5

Instagram, now with portrait and landscape photos/video


most upvoted
Mike Krieger — Co-founder, Instagram
AM(Almost)Anything :)
Jared Schnelle — Founder, Forge
@mikeyk I have been impressed with the very clean design you have on web. It seems like your approach early on was simply displaying content when linked, but now it is actually pleasant to browse through someone's IG feed on the web. Have you ever, or will you now, share the percentages between web traffic and mobile traffic for content consumption? Everyone's screaming mobile first, but I'm wondering how the web is treating you.
Jared Schnelle — Founder, Forge
@mikeyk And since a lot of us are creators around here, what is an interesting hurdle you had to overcome technically as you hit scale? I recently integrated some of Path's Fast Image Cache into my app because of issues with scrolling performance on iOS. These were not issues I had ever faced before and I'm sure I'm going to have more like this.
@mikeyk I am delighted about this update. And if it was indeed to where the puck was going (20% of photos had bars), what percentage of photos are using a 3rd party to basically hack a repost function? (hint hint 😉)
Ross Currie — Founder, CrowdLoot
@mikeyk Updated to 7.5... don't see how to upload portrait photos. Interface looks the same as before (ie, only option to crop to square). Is this US-only update? (Australia here)
Erik Dungan — Entrepreneur & Hacker
@mikeyk did this decision come from within the IG team–or from higher up in the FB ranks?
Michael Sitver — Head Curator @
@mikeyk What's on the roadmap? How will Instagram be different in 2020?
Sahil Khan — Co-founder, Quinto
@mikeyk Now, when's support for multiple accounts coming? Quite a few here have personal accounts who manage at least one brand account. :)
Benjamin Netter — I'm the tech in fintech
I actually don't understand this move. To me, squares were part of Instagram DNA. What comes next? Twitter now offers tweets with 200 characters?
Mike Krieger — Co-founder, Instagram
@benjaminnetter Squares are still default (and likely will remain dominant). Squares were great for getting us here, but we see 20%+ of photos now have white borders...skate to where the puck is going :)
Benjamin Netter — I'm the tech in fintech
@mikeyk People need rules to stick to something. Look at religions for example. Squares were your main rule and one of the reasons I fell in love with Instagram four years ago.
Adrian Phillips — Experience Designer @airbnb.
@mikeyk I welcome this move. I'm definitely a user that has a bunch of photos with white borders and follow a bunch of folks who do the same thing. if a square or any specific aspect ratio works better for a photo, then it's great I have the flexibility to do that now without the "Instafit" step I used to do previously.

Side note: this is a great opportunity for me to go back and revisit old photos and potentially re-post in the new format.
Tyler Galpin — Co-founder @ RadPad
@mikeyk Upvoted for your very appropriate and awesome use of a hockey saying.
Michael Sitver — Head Curator @
@mikeyk It's similar to the argument of using a poetic structure vs freestyle. Sure, haikus can be limiting, but that makes the format all the more fun. Aesthetically, I like the idea of eliminating bars, but I think that the uniformity of the format is one of Instagram's strengths.

I'm not crazy. I'm not going to proclaim this the death of Instagram. I'm just going to say that I don't really agree with the change.
Hugo Fauquenoi — Growth @todoist 🚀
@mikeyk Hi Mike! Great move by Instagram. The new feature has been well received by the community of influencers.

Instagram DNA isn't about squares, it's about sharing moments we care about. Even though squares were a creative framework, I feel I have more possibilities now.

Mike, as a power user I'd like to suggest some improvements in line with the new version:
1/ Ability to zoom on landscape photos. It's getting smaller for people with small screens (considering iPhone 5s is small eh) and harder to appreciate the details.
2/ Ability to choose the squared thumbnail on the feed. Sometimes the object of interest in a photograph is moved out the square.

I also find myself more engaged in pictures in portrait mode (4:5 being the best format to fully engage users in the photograph).

Thanks for bringing this to us!
Ryan Hoover — Product Hunt
It might seem like a minor change but this opens up more possibilities for brands and content creators to share existing content inside Instagram. @mikeyk shared this link to this Star Wars trailer (nice cross-promotion 😉) on Twitter a minute ago:

Tyler Hayes — Blab
@rrhoover really wish i wouldn't have seen that screenshot
Kyle Wong — CEO, Pixlee
@rrhoover it should be very powerful for the travel industry and potentially instagram video ads as well. We work with a lot of companies in this space so we know a thing or two about that ;)
Scott Hurff — Product Manager & Lead Designer, Tinder
@rrhoover there's been an awakening.
Prateek Sharma — Co-founder, mygola
Love the fact that Instagram finally figured out how to make portraits and landscapes happen. Given how central instagram is to photographers, this was a big hole in functionality that I felt was open for way too long. Though, I feel, some purists will hate this :)
Chris Calmeyn — Co-founder of Scout
@prateeks The profile view may have been difficult and problematic to design for different aspect ratios. I'm curious to see their approach.
Mike Krieger — Co-founder, Instagram
@calc we chose the simplest thing for now which is to center crop for the grid
Randi Barry — Co-Founder @drophookapp
@prateeks This is very exciting! Im not young enough to deal with 2 different programs for posting one photo. Feel bad for all those IG image resizing apps though!
Deborah Findling — Producer, CNBC
Now if only we could zoom in to things... ;)
Jared Schnelle — Founder, Forge
@dfindles Oh, man, my 13 year old niece was laughing at me the other day because I was trying to zoom into a photo on IG. She said, "Dad tried to do the same thing, you guys are silly.".. Are we silly!?
Alan Cassinelli — Marketing Specialist, Postano
@mikeyk Any chance of multiple account support in the near future? You would make so many people happy
Ryan Hoover — Product Hunt
@mikeyk I'm impressed with how little the product has changed since it blew up years ago. While you've added a lot of improvements, the core of what makes IG one of my favorite apps, remains the same. How do you balance taking risks with big product changes and staying true to what makes IG loved?
Mike Krieger — Co-founder, Instagram
@rrhoover a large part is learning from the community. We added hashtags way back when because people had started to use multiple accounts to organize collections, Direct because people wanted a way to communicate 1:1, photo tags because people were using the captions. And non-square because 20% of photos already were :)
Ryan Hoover — Product Hunt
@mikeyk makes sense! We've taken similar cues from the Product Hunt community.

Collections were created when we saw several people bookmarking and saving products they found to trello boards, wunderlist lists, and other tools.

LIVE is an extension of the conversations we've had with maker since PH first launched.
Chris Calmeyn — Co-founder of Scout
@mikeyk Regarding the community, early on some professional photographers were reluctant to post on Instagram (either out of copyright concerns or because filters weren't their thing). Now there is a very strong professional presence. What won over the standouts? Was it the promise of large audience, a particular product change, or a team effort to bring on influential photographers?
Mikkel Lønow — Co-Founder, Soply
@mikeyk Liking the new formats!

Speaking of multiple accounts, will you ever support this in the app? It's a pain to have your personal one and manage one or more for you business. Sorry if this has been covered already.

Also, what's the *magic trick* to make a logo as profile image look good? I've tried a lot of different combinations, but all of them are compressed too much. It seems some (brands mostly e.g. Nike) uses a different image CDN, which might be the reason.
Mike Krieger — Co-founder, Instagram
@calc a combination of audience and also learning over time how an IG presence can be complementary instead of in opposition to a professional presence
@marty — Director, Tens
When will the general public have access to this?
Mike Krieger — Co-founder, Instagram
@marty we're rolling it out throughout the next day or so, so you should have it soon
Jared Schnelle — Founder, Forge
@mikeyk I updated to 7.5 just now and it's not available. Is it a minor version?
Parker Agee — Front End Developer @ Emma
@mikeyk Just reported a problem inside the IG app because I didn't see the icon. I guess that's the "Product Hunt" world we live in -- knowing about features before they are released to the full user base haha. Looking forward to using this feature!
Juha Liikala — CEO, Stripped Bare Media
@parkeragee Yeah, I don't see it either yet. Updated to 7.5 as of today but no luck. I'm using the Finnish version of the app. I wonder if the non-US versions get this later on or is this just a bug? :)
Owen Williams — Special Projects at Crew
Super excited about this!!! Instagram finally graduating up to all photos really opens up the platform to a lot more :)
Noah Weiss — Foursquare SVP Product Management
Oh hey, @mikeyk, I like how the new change can open up better sharing to other networks. But, Instagram still doesn't support the native share sheet on iOS and when you copy the share URL the landing page doesn't have any OG markup so FB Messenger, Slack, etc. can't preview any content inline.

Thoughts on improving any of these sharing off-network areas?
Mike Krieger — Co-founder, Instagram
@noah_weiss good q's! i'll ask the team to take a look at the OG markup issue
Dan Edwards — Designer
This is GREAT! Literally wiped out the use of a handful of apps (such as Squareready) instantly, but glad Instagram made the change 👍
Lewis Bertolucci — Founder, Sellyhoo - Selling made simple.
About. Time! Making room for the video boom and more opportunities to optimize ad placements in-platform. Smart.
Andrew Torba — CEO, (YC W15)
As a photographer I couldn't be more excited.
As an advertiser I couldn't be more excited.
Today was a good day.
Ashish Pandhi — Founder,
I really loved the fact that all images were 640px by 640px
Vignesh Selvasundar — Managing Editor, Techzei
Finally! But square photos is something Instagram rediscovered. They made every mobile manufacturer on Earth include a square mode in their default photography app. Square made them unique. Not sure why they had to do this. They have come a full circle and become an average photo sharing app.
adam mashaal — Founder of Being & Mashfeed
@mikeyk awesome update and very exciting in the platform's evolution. One of the biggest aspects of this change is the ability to keep videos in landscape. Do you see Instagram going into long form video?
Mike Krieger — Co-founder, Instagram
@adammash I'm especially excited about videos...landscape videos are so much better:
Amanda Chiu — Marketing Coordinator, Atomic Reach
I guess it was inevitable that they needed to make things landscape. There are already apps to "square" your landscape photos, so I guess they wanted to make sure no one else did this first. After all it is quite the travesty to film in portrait. I'm on the fence about this new feature, I had a love/hate relationship with that square as an amateur photographer and a reluctant iphoneographer.
Marc Anthony Rosa — Product @ Buffer
Dear Instagram, while this is awesome... for my upcoming birthday I would like the gift of API access. This would be a nice present.
N. Pearson Wright — Dribble
Was just a matter of time until they made this more editing hassles! I wonder if images will be displayed on a staggered grid now.
JJ Sandgreen — Designer & Entrepreneur
Wrote "I think square formats for videos wouldn’t be among us for much longer, just like Polaroid’s OneStep cameras..." referring to Instagram as well in my recent Medium post. So great to see this update from Instagram. Keep it up..
Harry Raymond — Co-founder Drinkeasy
Worried this was only done so they could support more ad formats like movie trailers.
Ben Thompson — Co-founder & Product @GitPrime
I rarely take vertical photos, but it would seem vertical photos are the big winner for screen real-estate in this update.
Philippe Dame — COO, Ramius Corporation
I think it's a good idea but it was one of the defining attributes of IG. Sometimes you get more creative when given some constraints. I'm curious to see how people react to the change (e.g. % that move away from square). I'd like to try it out but it's actually not in the version 7.5 I got yesterday (in Canada).
Nick Rubin — Creator, Greenhouse
What happened to custom locations?
Violeta Nedkova — Marketing Coach Extraordinaire
Noooooooooooooo, I liked the square.
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