Instagram 7.5

Instagram, now with portrait and landscape photos/video



most upvoted
Mike Krieger — Co-founder, Instagram
AM(Almost)Anything :)
Jared Schnelle — Founder, Forge
@mikeyk I have been impressed with the very clean design you have on web. It seems like your approach early on was simply displaying content when linked, but now it is actually pleasant to browse through someone's IG feed on the web. Have you ever, or will you now, share the percentages between web traffic and mobile traffic for content consumption? Everyone's screaming mobile first, but I'm wondering how the web is treating you.
Jared Schnelle — Founder, Forge
@mikeyk And since a lot of us are creators around here, what is an interesting hurdle you had to overcome technically as you hit scale? I recently integrated some of Path's Fast Image Cache into my app because of issues with scrolling performance on iOS. These were not issues I had ever faced before and I'm sure I'm going to have more like this.
@mikeyk I am delighted about this update. And if it was indeed to where the puck was going (20% of photos had bars), what percentage of photos are using a 3rd party to basically hack a repost function? (hint hint 😉)
Ross Currie — Founder, CrowdLoot
@mikeyk Updated to 7.5... don't see how to upload portrait photos. Interface looks the same as before (ie, only option to crop to square). Is this US-only update? (Australia here)
Erik Dungan — Entrepreneur & Hacker
@mikeyk did this decision come from within the IG team–or from higher up in the FB ranks?
Michael Sitver — Curator @ Morning Short, Commute Kit
@mikeyk What's on the roadmap? How will Instagram be different in 2020?
Sahil Khan — Co-founder, Quinto
@mikeyk Now, when's support for multiple accounts coming? Quite a few here have personal accounts who manage at least one brand account. :)
Benjamin Netter — I'm the tech in fintech
I actually don't understand this move. To me, squares were part of Instagram DNA. What comes next? Twitter now offers tweets with 200 characters?
Mike Krieger — Co-founder, Instagram
@benjaminnetter Squares are still default (and likely will remain dominant). Squares were great for getting us here, but we see 20%+ of photos now have white borders...skate to where the puck is going :)
Benjamin Netter — I'm the tech in fintech
@mikeyk People need rules to stick to something. Look at religions for example. Squares were your main rule and one of the reasons I fell in love with Instagram four years ago.
Adrian Phillips — Experience Designer @airbnb.
@mikeyk I welcome this move. I'm definitely a user that has a bunch of photos with white borders and follow a bunch of folks who do the same thing. if a square or any specific aspect ratio works better for a photo, then it's great I have the flexibility to do that now without the "Instafit" step I used to do previously.

Side note: this is a great opportunity for me to go back and revisit old photos and potentially re-post in the new format.
Tyler Galpin — Co-founder @ RadPad
@mikeyk Upvoted for your very appropriate and awesome use of a hockey saying.
Michael Sitver — Curator @ Morning Short, Commute Kit
@mikeyk It's similar to the argument of using a poetic structure vs freestyle. Sure, haikus can be limiting, but that makes the format all the more fun. Aesthetically, I like the idea of eliminating bars, but I think that the uniformity of the format is one of Instagram's strengths.

I'm not crazy. I'm not going to proclaim this the death of Instagram. I'm just going to say that I don't really agree with the change.
Hugo Fauquenoi — growth @todoist 🚀
@mikeyk Hi Mike! Great move by Instagram. The new feature has been well received by the community of influencers.

Instagram DNA isn't about squares, it's about sharing moments we care about. Even though squares were a creative framework, I feel I have more possibilities now.

Mike, as a power user I'd like to suggest some improvements in line with the new version:
1/ Ability to zoom on landscape photos. It's getting smaller for people with small screens (considering iPhone 5s is small eh) and harder to appreciate the details.
2/ Ability to choose the squared thumbnail on the feed. Sometimes the object of interest in a photograph is moved out the square.

I also find myself more engaged in pictures in portrait mode (4:5 being the best format to fully engage users in the photograph).

Thanks for bringing this to us!
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