I started Waydev because I believe keeping development on track does not need to involve spreadsheets and progress bars. As a non-techie, I was deeply unsatisfied with the options available to me as a business owner, so I decided to build a tool I could actually enjoy using. The way Waydev works is it grabs some advanced metrics from source control (not the actual source code, of course), and compiles them into an easy-to-read number we call the Impact. This simple number can tell you, at a glance, if your project is on track or if it’s time to start asking questions. For context, you can compare it to industry peers or to your own baseline. I feel that, by offering a way for people at all levels of tech-savviness to develop software products, we are opening up the industry to new perspectives.