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Samsung is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul. It comprises numerous affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol. Samsung was founded by Lee Byung-chul in 1938 as a trading company.

Latest launches

Samsung Galaxy S21 5G
Samsungs newest range of 5G smartphones
Samsung Galaxy Fold 2
Samsung's latest folding smartphone with a stunning screen
Samsung Galaxy Buds Live
The earbuds designed to tune in to every moment
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Samsung's news

All news
  • Launch
    The real metal finish on the main camera adds unity to the design and accentuates the luxury of the haze texture. It’s an iconic new camera design made to turn heads.
  • Launch
    Packed with enhanced refinements and meaningful innovations, the Galaxy Z Fold2 delivers new foldable experiences for those who enjoy being on the cutting edge of technology.
  • Launch
    Meet the earbuds designed to tune in to every moment—with an iconic shape and ergonomic design, a fit that lets in your natural surroundings and a speaker optimized for a better experience. This is sound made for your ears.
  • Launch
    The Galaxy Note20 is a productivity powerhouse that works like a computer and lets you game like a pro.
  • Launch
    The smartphone that breaks all the rules unites with the global phenomenon that’s changing the world. Get ready for the Galaxy S20+ 5G BTS Edition and the Buds+ BTS Edition, designed exclusively for BTS’s devoted fanbase—the A.R.M.Y.
  • Launch
    The next generation of Galaxy Buds is here, taking sound quality and control to new harmonic heights. From automatically tuning out unwanted noise, to a battery built to go all day, the way you experience sound is about to change.
  • Launch
    Meet Galaxy S20, S20+ and S20 Ultra 5G. With revolutionary 8K Video Snap, 5G connectivity and Space Zoom up to 100x, the way you capture and share your life will never be the same.1, 2 Shots you never even knew were there are suddenly just a tap away.
  • Launch

    Galaxy A9 features the world’s first quad smartphone camera to capture life the way it was meant to be seen. Its intelligent camera system gives you four times the functionality for whatever the occasion. Now you can capture with confidence when inspiration strikes.