The leading Customer Data Platform
Segment is a customer data platform (CDP) that helps companies harness first-party customer data. Our platform democratizes access to reliable data for all teams and offers a complete toolkit to standardize data collection, unify user records, and route customer data into any system where it’s needed. More than 20,000 companies like Intuit, FOX

Latest launches

Segment Visual Tagger
Codeless event tracking
Growth Masters for Product Managers
Perfect the art of scaling products that customers love.
Segment Privacy Portal
Data privacy, automated.
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Segment's news

All news
  • Launch
    Today we’re introducing Visual Tagger — which enables anybody to use Segment to collect the website data they need in minutes, without writing a single line of code.
  • Launch
    Today, we’re releasing Segment’s new data privacy product: the Privacy Portal. The Privacy Portal enables you to automatically detect and classify your customer data to create a dynamic data inventory - no manual surveys required!
  • Launch
    Over the last seven years, we've seen 200+ MarTech partners grow on the Segment Platform including startups we all know as Amplitude,, and FullStory. We've added new 22 MarTech new entrants in the last 22 days. Apply to integrate on Segment today!
  • Launch

    Today we’re releasing Segment’s new data governance product, Protocols. Create actionable tracking specs for high-quality customer data throughout your company. With Protocols, you can prevent data that doesn’t match your spec from hitting your analytics and marketing tools.

  • Launch

    Today we’re releasing Segment’s latest product, Personas, to the world. Personas uses a new identity graph to combine your data into a 360° user record —and you get to compute new traits & audiences on top.

    Our beta customers were able to drive a 50% lift in customer engagement, 10% reduction in ad spend, and 33% increase in ad conversions.

  • Launch
    Magically autofill forms and improve conversions
  • Launch
    Give back automatically based on your customer's actions
  • Launch
    Load CRM, billing, and other cloud data to your Warehouse