Horae: Digital passports for watches

Horae empowers watchmaking brands with cutting-edge B2B services, combining blockchain technology and Digital Product Passports to boost customer engagement and drive the circular economy. The Digital Product Passport, a new EU-led standard for all goods sold in the European market, is designed to ensure transparency by sharing detailed information about a product’s origin and value chain. But Horae goes far beyond compliance, our technology unlocks powerful benefits for luxury watch brands: 1. Guaranteed authenticity and ownership with tamper-proof digital certification. 2. Direct brand-to-owner relationships, even for second-hand or retailer purchases. 3. Next-level after-sales experiences, including service history, warranty management, theft or loss reporting, insurance, and loyalty programs. With Horae, every watch tells more than time, it tells its story.