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Amplitude is the comprehensive product analytics software for web and mobile. Over 12,000 companies use Amplitude to set product strategy, increase key metrics like user engagement, retention, and conversion, and ultimately build better products.

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The North Star Playbook
The ultimate North Star guide ⭐
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  • Launch
    At Amplitude, we have worked with thousands of product teams and taught hundreds of workshops. In this guide, we will teach you how to align your product team and company around a single “North Star” and key contributing metrics.
  • Launch
    Share insights with anyone on Slack
  • Launch
    Discover the user behaviors that drive retention
  • Launch
    Mobile analytics without worrying about data volume