Latest launches
See all launches
Apple Freeform
Collaborate in real time
•
iOS 16
All-new Lock Screen experience and new ways to communicate
•
M2 MacBook Air
The all-new MacBook Air, supercharged by the new M2 chip
•
What people like about Apple
, , and 227 others highly rated Apple for its ease of use. Read reviews
Based on 248 reviews
Using Apple?
Apple's news
All news
- LaunchFreeform is a productivity app where you and your collaborators can bring ideas to life. Sketch and jot down notes with Apple Pencil. Share files and insert web links, documents, video, and audio.•
- LaunchMacBook Air features a new, strikingly thin design in four beautiful finishes, larger 13.6-inch Liquid Retina display, 1080p HD camera, MagSafe charging, and more M2 also comes to the 13-inch MacBook Pro with 24GB of fast unified memory•
- LaunchUsers can personalize their Lock Screen, keep family photos in iCloud Shared Photo Library, recall sent messages, schedule mail, and discover more with Live Text and Visual Look Up•
- LaunchIntroducing more customizable watch faces, an enhanced Workout app, sleep stages, a first-of-its-kind AFib History feature, and an all-new Medications app•
- LaunchThe most affordable iPhone features the powerful A15 Bionic, 5G, better battery life, improved durability, and a new camera system with advanced features like Smart HDR 4, Photographic Styles, and Deep Fusion•
- LaunchNew, sophisticated alpine green iPhone 13 Pro and green iPhone 13 join the lineup, featuring the lightning-fast A15 Bionic, advanced camera systems, great battery life, impressive durability, and 5G•
- LaunchA powerful new desktop that looks like a slightly larger Mac Mini on the outside, with added power on the inside.•
- LaunchApple and Major League Baseball (MLB) today announced “Friday Night Baseball,” a weekly doubleheader with live pre- and postgame shows that will be available to fans in eight countries exclusively on Apple TV+ as soon as the regular season begins.•