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Comments on post “Zest.is”
Posts » Zest.is » Comments » Comment
Ryan Abrams
@ryabrams · Founder, ABR Media Group
Well done @yam_regev! Can you share a little bit about the process of weeding out the shitty content? I know you say its curated by marketing "experts" but some of those experts are themselves guilty of producing garbage content. What makes content desirable for Zest?
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Yam Regev
@yam_regev
@ryabrams So so true. The way it works is that marketers are suggesting content on Zest and then it's pending review. Eventually, all suggested content is being reviewed by me, and as the moderator of the whole thing I make sure that content hold the following parameters: 1. Actionable & full of takeaways 2. Insightful 3. In-depth 4. Fresh 5. Not too branded 6. Free Also, listicles &, newsjacking and news items get less chances for being published. Hope it answers your crucial question
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Ryan Abrams
@ryabrams · Founder, ABR Media Group
@yam_regev Well said! Soon you'll have to build an AI version of your brain to do it automatically 😉 AI Regev!
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Aleksandra
@aleks_muse · Product Marketing
@yam_regev Sounds like the process should be really automated, especially given the growth speed (and more content submissions) :) What are your plans for that?
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Yam Regev
@yam_regev
@aleks_muse Good point! Our goal is to scale quality, not quantity and I will explain- I'm not planning to publish 10k posts on Zest each day. We will keep the current figure of ~100 articles a day as is but the more content submissions we have, the more options I will have to choose from my ~100 selected ones. I also don't think that there are more than 100 stellar marketing related pieces of content that are being published on a daily basis. Hope it make sense.. :-)
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Aleksandra
@aleks_muse · Product Marketing
@yam_regev definitely, thanks for the answer!
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Raphaël Chabaud
@raphchabaud · Growth Marketer
@yam_regev @aleks_muse 100 a day ? that's already a lot !
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Yam Regev
@yam_regev
@raphchabaud @aleks_muse Might be. But remember that we are categorizing them by 30 different marketing tags so all in all it's not that much, I think :-)
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@yam_regev @raphchabaud @aleks_muse Shows you can spend a LIFE just reading marketing stuff ! :)
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