The advice on co-founders knowing each other from past experieneces.Cons:
I think it is good as it stands. "Creativity, Inc" is a cracking book too.
I didn't agree with Peter's stance and thinking on all aspects. E.g. early specialization early in education.
But I think that's cool. Even the things I didn't agree with made me think and stretched my mind too.
If you are thinking about a startup or innovation, read this book.Simon Cockayne has used this product for one year.