Brian Solis is globally recognized as one of the most prominent thought leaders in business innovation. As a digital analyst, anthropologist, and futurist, he studies disruptive technology and its impact on business and society. More so, he humanizes technology's causal effect to help people see people differently and understand what to do about it.
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I bought this book recently and the way it felt reading it was unlike others! It sounds weird, but it felt like I was gliding through a cool website almost. Anyway, I think anyone who works in customer service, user experience, design or sales / marketing must read this book. This is his best so far.
I've always loved Brian Solis' books. This one takes all his past work several notch up. This is a must read for marketers and designers alike to understand experience not from our work silos but how it is the strategic foundation of any businesses' relationship with customers. The book itself is crafted to demonstrate the X in experience. It will be a jewel in your office or living room.
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