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Comments on post “Whyd”
Posts » Whyd » Comments » Comment
Frederick Polk
@frederickpolk
Is it really necessary to have a woman with no lower half clothing on to sell this product? The product is interesting enough.
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Arthur
@arthurgd3 · IT Consultant/Advisor @ 1 N Only
@frederickpolk I also found the girl being in her underwear a bit unnecessary (as attractive as she is).
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Jie Meng-Gérard
@jie · Co-founder, Whyd
@arthurgd3 @frederickpolk The video is about how music impacts our life and emotions. We wanted to follow that woman through her day, morning to night, from a "blue mood" to a "red mood", music (controlled by her voice) being the catalyst of her emotions. The underwear was an artistic choice from the director to show that she just got out of bed. We tried to do something creative & emotional, we never thought to use sexuality for marketing purpose. We're sorry if it raised confusion.
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Grégory Marcilhacy
@gmarcilhacy · Software Engineer
@jie @arthurgd3 @frederickpolk The speaker looks great but try to picture a man instead of the women and you'll see why it is very sexist.
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thisisgrey
@thisisgrey · Senior designer at OPX
@frederickpolk yeah, it's so out of touch! I find it hilarious (and cringy as hell). I can totally picture the CEO shouting "I want it sexy, sex sells!"
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andrea saez
@dreasaez · Head of Customer Success @ ProdPad
@jie @arthurgd3 @frederickpolk The idea that this was meant to 'follow her throughout her day' was completely opaqued by the fact that you had the need to zoom into her ass. There is no 'confusion' about the message here, other than for you.
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Gilles Poupardin
@gillespoupardin · Co-founder, Whyd
@frederickpolk Hi Frederick, I'm glad you like our product. We strongly value diversity and women empowerment. I don't think that the point you mention help to sell the product. Sure thing is that it was not our intent. Believe it or not. We're music lovers who designed an elegant, voice-controlled speaker with great sound. We wanted to make a short film that is both beautiful and emotional. We believe these are the reasons people will buy it and join our community.
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