What Customers Want

Using outcome-driven innovation to create breakthru products

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Daniel Hejl
Daniel HejlHunter@danhejl · Founder @ productboard.com
This book gives you a solid foundation for reasoning how real customer value is created. The Outcome-Driven Innovation process is probably too rigorous and complicated for lean startups but it's still it very inspirational. This is a must read for all product managers.