Waze Local Ads

Advertise your local business to drivers using Waze 🚗


Create meaningful local advertising experiences within the context of a drive

Would you recommend this product?

If waze needs money, just make a premium offer that gives more features to the one who pays, you'll be rich enough in no time.

Hey Google, leave us alone for once


What the hell


As it's a GPS, it seems clear that:

- Ads won't have any impact for businesses

- It might distract the driver

- We don't want ads anyway

Senior Product Designer at Wix.com
Well, Waze has been presenting ads to drivers for couple of years so I believe they measure it and have data improving it works though I've never clicked those ads (and I'm a Waze user for couple of years now since the beginning) I did clicked sponsored business ads appearing in search results (for example Gas stations) - I think this real estate is very effective because in this case the driver is not driving (hopefully..)
Founder, theWonderGang.com

Dope to see Waze finding relevant ways to monetise i think this is a great update that could serve as a gateway to greater things.


waze starts making ad money

contextual ads based on journey

discover hidden gems

good for businesses


driver distraction potential

CEO MyLines.club

Make paid options or paid accounts, but do not distract drivers


Good and fast product


Messages are very distracting from driving by car

My name is Trev and I like Marketing

Now with their shared carpooling movement, this could be even bigger. Plus it's owned by google


Great for: Open houses Events Restaurants Businesses in need of local traffic Not much competition yet 100 million users


Cost per impression for specific tier Another distraction for drivers