Waze Local Ads

Advertise your local business to drivers using Waze 🚗

2.1/5
About

Create meaningful local advertising experiences within the context of a drive

Would you recommend this product?

If waze needs money, just make a premium offer that gives more features to the one who pays, you'll be rich enough in no time.

Hey Google, leave us alone for once

Pros:

What the hell

Cons:

As it's a GPS, it seems clear that:

- Ads won't have any impact for businesses

- It might distract the driver

- We don't want ads anyway

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Senior Product Designer at Wix.com
Well, Waze has been presenting ads to drivers for couple of years so I believe they measure it and have data improving it works though I've never clicked those ads (and I'm a Waze user for couple of years now since the beginning) I did clicked sponsored business ads appearing in search results (for example Gas stations) - I think this real estate is very effective because in this case the driver is not driving (hopefully..)
Founder, theWonderGang.com

Dope to see Waze finding relevant ways to monetise i think this is a great update that could serve as a gateway to greater things.

Pros:

waze starts making ad money

contextual ads based on journey

discover hidden gems

good for businesses

Cons:

driver distraction potential

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CEO MyLines.club

Make paid options or paid accounts, but do not distract drivers

Pros:

Good and fast product

Cons:

Messages are very distracting from driving by car

My name is Trev and I like Marketing

Now with their shared carpooling movement, this could be even bigger. Plus it's owned by google

Pros:

Great for: Open houses Events Restaurants Businesses in need of local traffic Not much competition yet 100 million users

Cons:

Cost per impression for specific tier Another distraction for drivers