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· Product Manager, PowerReviews
Social Media pioneers Facebook, Twitter, and Tumblr are all about sharing your life and creating connection. Then Instagram came along and showed that you can share your life through a simple photo or video. It was even more powerful because it was easier for others to see through your eyes. I think now we’re at another inflection point in creating empathy in social media and it is storytelling. Snapchat pioneered the ability to string media together to create a storytelling experience. Stories became more used than sending snaps. And Our Stories are even more powerful when connecting stories curated from multiple points of view. It’s an incredible way to experience life. It’s no wonder Twitter followed the storytelling trend with it’s recent Moments release. I’ve been using a beta of Vidku for a couple of weeks and I’m glad I can now talk about it because I think they also have their thumb on the power of Storytelling. It’s incredibly easy to string together a series of videos to share your story. They have a groups feature which allows you to share these stories to a small private group of friends, or even share an experience around a group focused on an interest. You can add or remove videos as you like. As a viewer, I like that you can easily fast-forward and rewind through videos. Replying is also extremely easy, which is great for communication. My question for the makers: What was the most surprising thing you learned during the beta of Vidku and how did that change the app that was released?
a year ago
· Vidku Cofounder, Chief Design Officer
One of the main things we noticed was how much our beta users enjoyed creating and sharing videos with groups. So we put a ton of extra effort into Vidku's Groups functionality. Here's an example: When you create a Group in Vidku, everyone you invite to join must be your friend in Vidku. When you're invited to join a group, everyone in that group are the group creator's friends, meaning everyone is at most 2 degrees apart on Vidku. Our users told us they wanted to easily connect with these "friends of friends", so we added an option to friend each other from right within the group.
a year ago