VB Engage 023 - David Steinberg, crossing devices, and VR ads that smash you in the face

Nobody wants an pop-up ad when you're flying through space

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Stewart Rogers
Maker
@therealsjr · Journalist/Analyst/Speaker - VentureBeat
This week, Travis and Stewart talk about Google's Pixel and Daydream VR, Facebook's big Oculus VR event, and what the future of virtual reality marketing and advertising might look like as these devices enter the mainstream. We talk about our dreams and nightmares for VR ads, including some highly unsavory futures. We then chat with David Steinberg of Zeta Interactive about cross-device measurement, multi-channel campaigns, and using audience data in the most effective ways possible, without making consumers feel like we're getting creepy.
Travis Wright
Maker
@teedubya · Chief Marketing Technologist
This was a great episode. David is a lot of fun and super knowledgeable about adtech, data, DMPs, MarTech and other acronyms and abbreviations.