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Comments on “Underclub”
Posts » Underclub » Comments » Comment
Dave Ambrose@daveambrose · Steadfast Venture Capital
Interesting concept, considering the flurry of either direct-to-consumer lingerie brands launching (i.e. Negative: http://negativeunderwear.com/ or Naja: http://www.naja.co/) paired w. the sampling model from suppliers pioneered by Birchbox. For $21 / month (is that steep?), a subscriber receives one pair of panties from brands like Cosabella, Commando, Nat… See more
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Katie Fritts@katifriti · Founder, Underclub
Thanks @daveambrose! We partner with well-known brands as well as with launching / up-and-coming designers to encourage brand discovery and experimentation. Our price point is on the higher end, though reflective of the higher quality partners we work with (Cosabella et al.)
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Will Imholte@willimholte · Designer, Prime
@daveambrose as I was browsing the site I guessed that a men's version of this would be $15-20 and I have the expectation (admittedly based on stereotypes) that women's clothing is more expensive, so… seems about right to me? Seems cheap?
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Sumeet Shah@pe_feeds · Principal, Brand Foundry Ventures
@daveambrose @katifriti would you be interested in talking with Naja, Katie? I can ask Catalina...
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Dave Ambrose@daveambrose · Steadfast Venture Capital
@willimholte I spoke w. the misses yesterday and she thought the price was steep for one pair, however, she did like the fact the brands on Underclub are on the higher end, so she'd be tempted to try. cc @katifriti
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Will Imholte@willimholte · Designer, Prime
@daveambrose Makes sense, I'm used to paying about 1/3 of that, but I'm also pretty cheap and recognize maybe I shouldn't be anymore.
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Katie Fritts@katifriti · Founder, Underclub
@daveambrose very happy to hear!! Plus she gets the benefit of the Underclub personal stylist- priceless ;) And @willimholte, I agree there are definitely some things in life worth upgrading, underwear being one of those-- Treat yourself (will let you know when we make our way to mens)!
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