Victor
@victorvandoorn · Founder, Uncover
This was one of the hardest things I ever had to develop, but the result was soooo worth it.
The inspiration came when I noticed that, when you turn down the brightness on a Mac screen, the backlit Apple logo also becomes dimmer. Previously, I always thought that it was lit by a special LED, but actually, it's the screen's backlight. That meant there was a massive lightsource behind the aluminium, waiting to be 'uncovered'.
So we started to demolish Mac screens; especially the Air and Retina's are a real b*tch to take apart. Was pretty scary to place the first aluminium casing under a 2 kilowatt industrial lasercutter (way too strong actually, but I didn't know much at the time).
±30 prototypes later, we've found our super-specific but very interesting niche: CEO's and DJ's all want to beam out their own logo on stage.
So, the CEO's of Evernote, Snapchat, Flipboard, Lyft, The Next Web and WeTransfer all get their Mac Uncovered. As do Laidback Luke, Jamie XX and tomorrow, we're making one for Hardwell.
The new '1-port' MacBook actually doesn't have a backlit logo, which is the first time in around 15 years Apple doesn't let their brand shine through. However, there IS light inside, and our first experiments give reason for optimism (also we discovered the weirdest thing inside the screen). Can't say for sure if we're gonna be able to 'uncover' the gold Macs as well, but for now, we're pretty proud to be pimping the MacBooks for some of the world's coolest artists and company leaders.
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Tori Bunte
@stttories · PMM, HPE Storage
@victorvandoorn is it weird i'm most impressed by jamie xx?
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Victor
@victorvandoorn · Founder, Uncover
@stttories Haha it's not weird, he's fantastic :)
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Greg Muender
@gregmuender · Author, #mediumbook (notbignotsmall.com)
@victorvandoorn what was the weird thing you discovered?
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Michael Sitver
@msitver · Curator @ Morning Short, Commute Kit
@victorvandoorn FYI I think this is fantastic, so I wrote about it: https://geeky.io/2015/07/03/lase...
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Victor
@victorvandoorn · Founder, Uncover
@msitver Thanks Michael, we're feeling honored over here!
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Victor
@victorvandoorn · Founder, Uncover
@gregmuender Well.. it seems like there's no ordinary backlight waiting behind the screen of the new MacBook, but instead an oily, silver-goldish film that let's the light through. It's really beautiful and although it passes less light than its predessors, we're pretty optimistic about making it work! (that's huge for us; otherwise it would have changed Uncover's horizon from an open ocean to a dead end river).
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Andie Katschthaler
@thegrumpygirl · Founder, Grumpy Girl Communications
@victorvandoorn I really love that you gave some backstory to this with the “Was pretty scary to place the first aluminium casing under a 2 kilowatt industrial lasercutter (way too strong actually, but I didn't know much at the time).”
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