Neil Cocker
@neilcocker · Founder
One final question - any plans for monetising?
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Joe Tannorella
@joetannorella · Developer & Marketer
@neilcocker Good question :-). Right now I’m concentrating on getting the product where I want it to be (you can see the dev roadmap here: http://uidb.io/blog/roadmap-2016/). At the same time, I’m also trying to write, and successfully distribute/outreach, as many quality articles on the blog as possible (alongside various other marketing).
At the moment I’m working on UIDB (e.g. all dev, design, marketing, biz dev, etc.) on my own alongside my full-time job, which means that I could easily start spreading myself too thin and lose focus. My dev/marketing split currently is probably something like 95% dev 5% marketing/other. Once I’m happy with the product and infrastructure etc, I’d like this to be more like 20% dev 80% marketing/other. As part of this 20/80 phase I will then begin to focus my attention on monetisation/partnerships, and hopefully once I have a good amount of users, the inevitable “what next” (acquisition would be great ;)).
Right now though, I just want to build something that people love to use - for me that is much more rewarding than a few advertising dollars every month, so I’m putting that at the back of my mind for now (though you’ll notice there is one small banner ad on each UI example page).
In the medium-term I will likely be looking at the obvious things like ad display networks (e.g. Carbon), sponsored articles/guest posts, sponsored newsletters, etc. There is also a big opportunity for some product-specific monetisation - I really like the idea of having a paid option to post a design request, and have the community respond with their own take on the brief (kinda like 99Designs but for landing pages).
Tl:dr; I’m doubling down on creating a great product right now, with no real focus on monetisation - will cross that bridge when myself and UIDB’s users happy with the product. Will likely have ads and sponsored articles/newsletters/etc in the short-mid term, though.
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