Tim Lenardo
@telenardo · CEO @Real Labs (Former eng @Instagram)
@cyrilpaglino, @ldesserrey - congrats on the launch! The product is beautiful as always 👍
One question: Have you seen any issues with requiring sound/volume for this product? Not that sound is explicitly required, but I don’t get much value out of consuming/sharing on Tribe without audio on.
This strikes me as a potential problem, because the vast majority of smartphone usage takes place without sound. This is abundantly clear at Instagram/Facebook, where 80-90% of videos are watched without sound. I suspect that (for social reasons) this will continue until you can broadcast sound directly into your ear without:
a) disturbing the people around you (like speakers)
b) blocking out ambient sound (like headphones)
c) requiring an additional step/plug-in (like headphones)
I see this issue on other platforms as well. On SnapChat, what percentage of the time are you communicating via audio (talking, music, etc) vs via visual (photo/video, caption, geo-filters, face-filters, etc)? Anecdotally - I just went through my SnapChat stories, and 0 out of 39 of them required me to turn on audio. The value of the content was in the visual/caption. That’s better for me, because I’m in the office right now and didn’t want to turn on audio (headphones plugged into my laptop, not my phone).
Has this been an issue at all? What percentage of Tribe videos are watched with sound on vs. off? Have you considered adding more visual communication tools (text captions, geo-filters, etc)?
Curious to hear how you all think about this!
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Simon Lejeune
@unchumbelge · Growth at Hopper
@telenardo I guess that if that feature works as advertised that would be part of the solution: https://youtu.be/E6N6MZJstZ0?t=1... ?
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